FOR IMMEDIATE RELEASE
1 March 2017 – The Olympic Channel today announced that it has reached an agreement with the International Racquetball Federation (IRF) to collaborate on content for the Olympic Channel. The new cooperation agreement makes IRF one of the global platform’s 49 federation partners.
“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, General Manager of the Olympic Channel. “We are excited to work together in our collective efforts to help expand the reach of these sports through the creation and distribution of content to audiences worldwide.”
“This is an exciting opportunity for our organization,” said IRF Media and Marketing Director Tim Baghurst. “The Olympic Channel helps us reach new markets and to potentially attract new fans and participants to our sport.”
The Olympic Channel, which recently announced the availability of multiple languages on the global digital platform, is currently scheduled to present nearly 500 competitions across nearly 200 events in 2017. The Channel provides an ancillary platform to distribute content and collaborations to broadcast live events are complementary to current broadcast and distribution arrangements.
In addition, the Olympic Channel is working with International Federations, Recognized Sport Federations and Recognized Organizations to create innovative partnerships encompassing live event streaming, event coverage, highlights, magazine shows, news coverage and original programming as well as technical business solutions. The IRF will begin its agreement with the Olympic Channel by creating highlights and features from the Pan Am Championships in April.
About the Olympic Channel
The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
About the IRF
The International Racquetball Federation is the international governing body of the sport of racquetball under the auspices of the International Olympic Committee. Founded in 1979, the IRF provides governance, rules, and leadership to its 83 national federation members. A member of GAISF beginning in 1980 and recognized by the IOC in 1985, the IRF offers three events annually and one, the IRF World Championships, biennially. It is the international umbrella organization for racquetball over the Olympic Chain of events such as the Pan American Games, World Games, Central American Games, Central American and Caribbean Games, and IRF Regional competitions.
Find the IRF on Facebook YouTube, or visit www.internationalracquetball.com.
Dr. Tim Baghurst
Media and Marketing Director
tbaghurst [at] live.com