The International World Games Association (IWGA), together with the Karlsruhe 2029 Organising Committee, is delighted to unveil the official logo, visual identity, and website for The World Games 2029. Developed in alignment with the IWGA brand framework and values, the Games will be hosted in Karlsruhe, Germany—marking the city’s second time as a host following the 1989 edition.
Located in the Baden-Württemberg region, Karlsruhe represents youth, modernity, and a strong passion for sport. Centrally positioned in Europe, the city is easily accessible from around the world, while its compact urban layout ensures short and comfortable distances between venues for athletes, spectators, and visitors alike. Karlsruhe promises a modern Games experience, supported by a population eager to welcome the world.
A temporary logo was first introduced during the flag handover at the closing ceremony of The World Games 2025 in Chengdu, China. The interim design—featuring a heart-shaped arrangement of angled coloured stripes alongside the year “2029” and the words “Karlsruhe, Germany”—was warmly received by athletes, locals, and visitors, becoming a popular backdrop for photos and selfies.
As with previous editions of The World Games, the new visual identity reflects both the host city’s character and the shared values of the IWGA. Building on the strong reception of the interim emblem, the official The World Games 2029 logo conveys a clear message: a return to Karlsruhe, in the heart of Europe, to celebrate sport, its athletes, and the values that unite us.
The logo design consists of a logomark and logotype. The logomark prominently incorporates the IWGA trademark “W,” underscoring the Games’ global identity. Its vibrant heart shape combines red and yellow—symbolising Karlsruhe—and blue, representing Europe, while evoking unity, positivity, and passion.
The logotype offers a modern interpretation of the 1989 version. Following the design tradition established between 2013 and 2025, the year precedes the host city’s name. The text is set in dark blue, providing a strong contrast to the bright, saturated logomark.
IWGA President José Perurena commented:
“The unveiling of the official logo and visual identity for The World Games 2029 marks an important milestone on the road to Karlsruhe. Building on the strong legacy of 1989, this modern and vibrant identity reflects the values of unity, passion, and excellence that define The World Games. We are confident that Karlsruhe will deliver an outstanding celebration of sport and leave a lasting legacy for the city, the region, and the global community of The World Games.”
Dr Frank Mentrup, Mayor of Karlsruhe and President of the LOC The World Games 2029 Karlsruhe GmbH, added:
“We are particularly proud to be the first city in the world to welcome athletes from over 100 countries to The World Games for the second time. With our new logo, we would like to extend a warm ‘Welcome back to the heart of Europe’. In the summer of 2029, everyone can look forward to excellent organisation, international openness, and strong connections between sport, the city, and society.”
The Corporate Identity Guidelines for the use of the logo are now available, and the official social media channels for The World Games 2029 Karlsruhe are being launched simultaneously:
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Instagram: @twg2029
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LinkedIn: The World Games 2029 Karlsruhe
For further information, media assets, and updates, please visit www.twg2029.com.